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12月中国典型长租公寓品牌指数

来源: 南方日报网络版     时间: 2019年05月22日 10:15:56
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同乐城娱乐|首页平台直属招商最高㊖100返9♔诚招代理【微信QQ同步】860925559 腾讯分分彩,腾讯5分彩,腾讯10分彩,时时彩龙虎和,U米彩票代理,U米官网,U米平台注册,U米乐官网,U米娱乐官方网站。12月中国典型长租公寓品牌指数
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数)(据)(来)(源)(:亿)(翰)(智)(库)(
  一)(
市)(场)(需)(求)(升)(温)(,品)(牌)(持)(续)(扩)(张)(
  四)(类)(企)(业)(加)(大)(扩)(张)(节)(奏)(
  2018年)(租)(赁)(市)(场)(发)(展)(势)(头)(表)(现)(强)(劲)(,而)(长)(租)(公)(寓)(作)(为)(租)(赁)(市)(场)(的)(重)(要)(载)(体)(,18年)(也)(迎)(来)(发)(展)(新)(契)(机)(。目)(前)(,市)(场)(上)(主)(要)(的)(玩)(家)(有)(四)(类)(:以)(万)(科)(、龙)(湖)(和)(旭)(辉)(为)(代)(表)(的)(房)(企)(系)(,以)(自)(如)(为)(代)(表)(的)(中)(介)(系)(,以)(魔)(方)(、蛋)(壳)(和)(湾)(流)(国)(际)(为)(代)(表)(的)(创)(业)(系)(,以)(如)(家)(为)(代)(表)(的)(酒)(店)(系)(,四)(大)(主)(体)(塑)(造)(行)(业)(格)(局)(。其)(中)(,以)(万)(科)(、龙)(湖)(、旭)(辉)(这)(些)(自)(带)(背)(景)(的)(房)(企)(系)(继)(续)(引)(领)(市)(场)(、疯)(狂)(布)(局)(。虽)(然)(都)(是)(大)(举)(进)(入)(,但)(每)(家)(企)(业)(对)(于)(进)(入)(长)(租)(市)(场)(的)(方)(式)(、节)(奏)(和)(运)(营)(体)(系)(也)(不)(尽)(相)(同)(。
表)(:2018年)(部)(分)(企)(业)(长)(租)(公)(寓)(布)(局)(和)(战)(略)(目)(标)(
数)(据)(来)(源)(:亿)(翰)(智)(库)(
  新)(进)(品)(牌)(背)(靠)(集)(团)(快)(速)(布)(局)(
  由)(于)(政)(策)(持)(续)(导)(向)(,长)(租)(公)(寓)(已)(经)(成)(为)(房)(企)(新)(业)(务)(的)(最)(大)(风)(口)(,除)(了)(市)(场)(上)(现)(在)(被)(熟)(知)(的)(万)(科)(泊)(寓)(、龙)(湖)(冠)(寓)(、旭)(辉)(领)(寓)(等)(先)(头)(部)(队)(,2018年)(又)(进)(入)(一)(大)(批)(入)(局)(者)(,它)(们)(不)(仅)(推)(出)(长)(租)(公)(寓)(战)(略)(规)(划)(,还)(实)(现)(了)(项)(目)(落)(地)(,有)(的)(企)(业)(甚)(至)(已)(经)(拿)(到)(了)(长)(租)(领)(域)(的)(金)(融)(红)(利)(。
表)(:2018年)(部)(分)(新)(进)(企)(业)(公)(寓)(品)(牌)(
数)(据)(来)(源)(:亿)(翰)(智)(库)(
  其)(中)(头)(部)(房)(企)(中)(,有)(如)(:
  7月)(,融)(创)(发)(布)(“住)(住)(”,进)(军)(长)(租)(公)(寓)(;
  7月)(,合)(景)(泰)(富)(发)(布)(长)(租)(公)(寓)(品)(牌)(“昕)(舍)(”,加)(码)(布)(局)(长)(租)(市)(场)(;
  8月)(,华)(润)(置)(地)(首)(个)(长)(租)(公)(寓)(项)(目)(——“有)(巢)(”落)(地)(深)(圳)(。
  也)(有)(如)(协)(信)(家)(通)(过)(高)(端)(服)(务)(式)(公)(寓)(打)(开)(市)(场)(、康)(桥)(好)(寓)(精)(准)(定)(位)(,保)(利)(精)(准)(布)(局)(人)(才)(公)(寓)(市)(场)(,快)(速)(布)(局)(全)(国)(一)(二)(线)(的)(异)(军)(突)(起)(企)(业)(,租)(赁)(市)(场)(竞)(争)(大)(幕)(就)(此)(拉)(开)(。
  二)(
资)(本)(持)(续)(加)(码)(,行)(业)(监)(管)(仍)(需)(加)(强)(
  对)(于)(企)(业)(而)(言)(,布)(局)(长)(租)(公)(寓)(前)(期)(都)(需)(要)(大)(量)(资)(金)(沉)(淀)(,因)(此)(,企)(业)(资)(金)(是)(否)(充)(足)(对)(于)(长)(租)(公)(寓)(的)(经)(营)(管)(理)(至)(关)(重)(要)(。当)(前)(房)(地)(产)(行)(业)(整)(体)(融)(资)(环)(境)(逐)(渐)(趋)(紧)(,但)(在)(高)(举)(购)(租)(并)(举)(的)(大)(旗)(之)(下)(,租)(赁)(行)(业)(受)(到)(监)(管)(层)(的)(额)(外)(照)(顾)(,多)(样)(化)(融)(资)(方)(式)(得)(到)(政)(策)(肯)(定)(。
  4月)(底)(,中)(国)(证)(监)(会)(、住)(房)(城)(乡)(建)(设)(部)(联)(合)(印)(发)(首)(个)(住)(房)(租)(赁)(资)(产)(证)(券)(化)(的)(文)(件)(正)(式)(出)(台)(,5月)(底)(,保)(险)(资)(金)(获)(准)(进)(入)(长)(租)(公)(寓)(市)(场)(。国)(家)(各)(项)(鼓)(励)(政)(策)(陆)(续)(出)(台)(,旨)(在)(引)(导)(长)(租)(公)(寓)(朝)(着)(可)(持)(续)(、健)(康)(的)(方)(向)(发)(展)(。
  以)(资)(产)(证)(券)(化)(为)(长)(租)(公)(寓)(解)(除)(资)(金)(顾)(虑)(,加)(速)(企)(业)(租)(赁)(业)(务)(的)(发)(展)(。自)(营)(租)(赁)(业)(务)(属)(于)(重)(资)(产)(模)(式)(,资)(金)(需)(求)(量)(较)(大)(,资)(产)(证)(券)(化)(亦)(为)(房)(企)(盘)(活)(存)(量)(资)(产)(提)(供)(了)(新)(的)(途)(径)(。
表)(:2018年)(部)(分)(长)(租)(公)(寓)(领)(域)(融)(资)(表)(现)(
数)(据)(来)(源)(:亿)(翰)(智)(库)(
  资)(本)(入)(市)(固)(然)(可)(以)(帮)(助)(业)(内)(一)(部)(长)(租)(公)(寓)(机)(构)(在)(短)(时)(间)(融)(资)(,但)(“长)(线)(短)(投)(”的)(发)(展)(模)(式)(无)(法)(从)(根)(本)(解)(决)(长)(租)(公)(寓)(的)(盈)(利)(问)(题)(,因)(此)(,部)(分)(企)(业)(由)(于)(过)(度)(追)(求)(规)(模)(扩)(张)(,在)(资)(金)(及)(运)(营)(方)(面)(出)(现)(较)(大)(问)(题)(,导)(致)(18年)(出)(现)(一)(轮)(长)(租)(公)(寓)(的)(“爆)(雷)(潮)(”,“活)(下)(来)(”的)(企)(业)(也)(出)(现)(为)(了)(追)(求)(快)(速)(的)(资)(金)(回)(笼)(会)(容)(易)(在)(房)(源)(改)(造)(过)(程)(中)(发)(生)(公)(寓)(品)(质)(把)(控)(不)(严)(引)(起)(的)(一)(系)(列)(问)(题)(,例)(如)(第)(三)(季)(度)(发)(生)(的)(“甲)(醛)(事)(件)(”、“爆)(雷)(事)(件)(”和)(“推)(高)(房)(租)(”等)(事)(件)(。
表)(:2018年)(部)(分)(长)(租)(公)(寓)(“阵)(亡)(”情)(况)(
数)(据)(来)(源)(:亿)(翰)(智)(库)(
  三)(
精)(准)(捕)(捉)(租)(户)(,公)(寓)(品)(牌)(做)(好)(传)(播)(布)(局)(
  从)(媒)(体)(曝)(光)(来)(看)(,整)(体)(趋)(势)(是)(社)(交)(平)(台)(大)(行)(其)(道)(,门)(户)(新)(闻)(网)(站)(仍)(踞)(一)(席)(之)(地)(,传)(统)(垂)(直)(媒)(体)(逐)(渐)(式)(微)(,新)(闻)(平)(台)(类)(的)(曝)(光)(占)(比)(远)(低)(于)(地)(产)(类)(内)(容)(的)(曝)(光)(占)(比)(,其)(主)(要)(原)(因)(是)(公)(寓)(的)(传)(播)(内)(容)(多)(面)(向)(较)(年)(轻)(受)(众)(,而)(如)(何)(充)(分)(调)(动)(年)(轻)(群)(体)(注)(重)(的)(参)(与)(感)(与)(体)(验)(感)(,为)(项)(目)(提)(升)(客)(流)(量)(带)(来)(持)(续)(的)(收)(益)(,是)(作)(为)(运)(营)(商)(们)(需)(要)(思)(考)(的)(重)(要)(问)(题)(。
表)(:2018年)(典)(型)(长)(租)(公)(寓)(企)(业)(传)(播)(平)(台)(分)(布)(
数)(据)(来)(源)(:亿)(翰)(智)(库)(
表)(:2018年)(典)(型)(长)(租)(公)(寓)(企)(业)(传)(播)(平)(台)(分)(布)(
数)(据)(来)(源)(:亿)(翰)(智)(库)(
  以)(抖)(音)(、快)(手)(短)(视)(频)(类)(为)(代)(表)(的)(新)(兴)(传)(播)(平)(台)(广)(受)(房)(企)(青)(睐)(,并)(正)(生)(长)(为)(房)(地)(产)(信)(息)(及)(UGC重)(要)(集)(散)(地)(。未)(来)(,公)(寓)(运)(营)(商)(可)(以)(从)(传)(播)(目)(标)(角)(度)(,在)(面)(向)(资)(本)(端)(、政)(府)(端)(以)(及)(消)(费)(者)(端)(等)(不)(同)(受)(众)(,综)(合)(配)(比)(品)(牌)(投)(放)(渠)(道)(建)(设)(,以)(及)(在)(不)(同)(的)(传)(播)(平)(台)(运)(用)(不)(同)(传)(播)(策)(略)(,精)(准)(有)(效)(地)(推)(动)(品)(牌)(价)(值)(传)(播)(,提)(高)(传)(播)(效)(率)(,扩)(大)(品)(牌)(影)(响)(力)(进)(而)(提)(高)(人)(流)(量)(,推)(动)(效)(益)(提)(升)(。
  四)(
行)(业)(合)(作)(常)(态)(化)(,
智)(慧)(公)(寓)(打)(通)(长)(租)(和)(互)(联)(网)(“次)(元)(壁)(”
  相)(对)(于)(17年)(行)(业)(“乱)(战)(”的)(状)(态)(。18年)(以)(来)(,行)(业)(间)(的)(资)(源)(置)(换)(与)(双)(向)(交)(流)(增)(多)(,长)(租)(公)(寓)(与)(政)(府)(、金)(融)(机)(构)(和)(互)(联)(网)(等)(多)(方)(的)(合)(作)(不)(断)(加)(深)(,为)(长)(租)(公)(寓)(的)(发)(展)(注)(入)(新)(的)(血)(液)(。各)(自)(在)(资)(源)(或)(者)(运)(营)(商)(有)(着)(自)(身)(优)(势)(,通)(过)(优)(势)(互)(补)(,完)(善)(产)(品)(与)(服)(务)(的)(同)(时)(,最)(大)(化)(满)(足)(客)(户)(生)(活)(需)(求)(,是)(1+1>2的)(合)(作)(效)(应)(。
表)(:2018年)(部)(分)(长)(租)(公)(寓)(合)(作)(案)(例)(
数)(据)(来)(源)(:亿)(翰)(智)(库)(
  其)(中)(,租)(赁)(与)(互)(联)(网)(的)(合)(作)(,使)(得)(“智)(慧)(公)(寓)(”成)(为)(热)(词)(,锁)(定)(用)(户)(租)(房)(的)(痛)(点)(问)(题)(,其)(以)(人)(工)(智)(能)(技)(术)(为)(依)(托)(,一)(方)(面)(符)(合)(广)(大)(青)(年)(白)(领)(的)(猎)(奇)(心)(理)(,给)(用)(户)(带)(来)(全)(新)(体)(验)(,同)(时)(也)(提)(高)(租)(赁)(房)(企)(的)(运)(营)(管)(理)(效)(率)(,可)(谓)(双)(赢)(。长)(租)(公)(寓)(作)(为)(房)(地)(产)(市)(场)(新)(兴)(的)(风)(口)(行)(业)(,面)(对)(租)(赁)(需)(求)(的)(爆)(发)(和)(政)(策)(利)(好)(的)(倾)(斜)(,加)(上)(人)(工)(智)(能)(技)(术)(赋)(予)(的)(“智)(慧)(”,必)(将)(成)(为)(长)(租)(公)(寓)(发)(力)(的)(新)(方)(向)(。
  五)(
响)(应)(人)(才)(强)(国)(政)(策)(,
人)(才)(公)(寓)(诞)(生)(于)(长)(租)(行)(业)(“风)(口)(”
  随)(着)(城)(市)(对)(人)(才)(争)(夺)(的)(竞)(争)(加)(剧)(,各)(大)(一)(二)(线)(城)(市)(也)(陆)(续)(出)(台)(了)(针)(对)(毕)(业)(生)(的)(优)(惠)(政)(策)(。其)(中)(在)(居)(住)(方)(面)(,作)(为)(“人)(才)(争)(夺)(战)(”之)(中)(的)(重)(要)(利)(器)(——租)(赁)(住)(房)(,良)(好)(的)(租)(赁)(住)(房)(建)(设)(与)(模)(式)(能)(够)(解)(决)(好)(人)(才)(的)(后)(顾)(之)(忧)(,同)(时)(,给)(高)(峰)(人)(才)(赋)(权)(,最)(大)(限)(度)(地)(放)(权)(松)(绑)(,让)(其)(发)(挥)(更)(大)(的)(活)(力)(和)(创)(造)(力)(,以)(达)(到)(聚)(焦)(产)(业)(、服)(务)(企)(业)(、支)(持)(创)(业)(的)(最)(终)(目)(的)(,以)(“招)(贤)(纳)(士)(”的)(姿)(态)(来)(吸)(引)(人)(才)(,来)(实)(现)(社)(会)(效)(益)(以)(及)(联)(动)(的)(经)(济)(效)(益)(的)(统)(一)(。
表)(:2018年)(部)(分)(长)(租)(人)(才)(公)(寓)(项)(目)(
数)(据)(来)(源)(:亿)(翰)(智)(库)(
  目)(前)(,人)(才)(公)(寓)(市)(场)(普)(遍)(处)(于)(供)(不)(应)(求)(状)(态)(,诸)(多)(城)(市)(也)(将)(建)(设)(人)(才)(公)(寓)(置)(于)(政)(府)(工)(作)(报)(告)(的)(重)(要)(计)(划)(之)(一)(,加)(快)(人)(才)(专)(项)(租)(赁)(住)(房)(的)(市)(场)(供)(给)(对)(于)(城)(市)(而)(言)(,不)(仅)(能)(进)(一)(步)(提)(升)(竞)(争)(力)(,利)(于)(人)(才)(引)(进)(,也)(为)(企)(业)(布)(局)(人)(才)(公)(寓)(创)(造)(更)(多)(契)(机)(,从)(而)(有)(效)(缓)(解)(人)(才)(公)(寓)(市)(场)(供)(需)(矛)(盾)(问)(题)(。
表)(:2018年)(部)(分)(城)(市)(在)(人)(才)(公)(寓)(方)(面)(的)(政)(策)(及)(目)(标)(
数)(据)(来)(源)(:亿)(翰)(智)(库)(
  面)(对)(存)(房)(量)(时)(代)(的)(悄)(然)(来)(临)(,租)(赁)(行)(业)(的)(不)(断)(发)(展)(,市)(场)(也)(进)(入)(到)(了)(洗)(牌)(期)(,适)(时)(切)(入)(政)(府)(重)(点)(扶)(持)(的)(人)(才)(公)(寓)(细)(分)(市)(场)(,正)(是)(企)(业)(基)(于)(目)(前)(长)(租)(产)(品)(由)(同)(质)(化)(向)(差)(异)(化)(转)(化)(的)(具)(体)(措)(施)(。
  欢)(迎)(交)(流)(与)(合)(作)(
  亿)(翰)(智)(库)(是)(中)(国)(房)(地)(产)(业)(专)(业)(级)(企)(业)(研)(究)(机)(构)(,【地)(产)(资)(管)(参)(考)(】作)(为)(其)(旗)(下)(公)(众)(号)(,专)(注)(于)(中)(国)(房)(地)(产)(资)(产)(管)(理)(最)(前)(沿)(行)(业)(研)(究)(,旨)(在)(挖)(掘)(商)(业)(地)(产)(、长)(租)(公)(寓)(等)(优)(秀)(企)(业)(及)(项)(目)(,致)(力)(打)(造)(中)(国)(房)(地)(产)(资)(产)(管)(理)(领)(域)(一)(流)(研)(究)(平)(台)(。
  -读)(者)(投)(稿)(与)(业)(务)(合)(作)(请)(联)(系)(-
  邮)(箱)(:shenjiahui@ehconsulting.com.cn
  电)(话)(:13816475030沈)(先)(生)(
  感)(谢)(您)(对)(“地)(产)(资)(管)(参)(考)(”的)(持)(续)(关)(注)(!
)

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